McLuhan on Hot and Cool Media

We had a long discussion about hot and cool media in our meeting last week. In this short clip McLuhan explains why he call things that require a lot of involvement/participation “cool” (it has to do with “slang” you see):

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One thought on “McLuhan on Hot and Cool Media

  1. It is making more sense now….the more data I have to fill in the cooler the media is. It is like listening to classical music in MP3 format on the stero system,,,,very cool…….and listening to the same piece live in the concert hall….much hotter becasue there is much more data coming to our senses. Unless we hear together we do not sense the difference and recognize and enjoy both!!!

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