Join Mark Federman for a #UMRG Discussion on April 29th

This week we had a little lull in the discussion around McLuhan’s Understanding Media. I moved the time slot for our weekly call and made it very hard for people to attend. Next week we will be coming back with a vengeance though with a short guest talk by Mark Federman with a good discussion following his talk.

What will Mark talk about?

Mark describes what he will talk about as follows:

What I intend to do is tie together McLuhan’s work from “the medium is the message” through Laws of Media, to demonstrate: (a) how Laws of Media (tetrads) were embedded (although not intentionally) in Understanding Media; (b) how to understand Media Temperature (Hot and Cool) in a way that is useful (which McLuhan himself could not see, which to me illustrates his genius that he created such a useful concept without cognitively or explicitly fully understanding its implications or application); (c) an extension of McLuhan’s work which I call “Media Equivalency” that is invaluable for contemporary analysis.

This would be a mash-up of several seminars I would do in a graduate course called “Applied McLuhanistics” that I used to teach at the McLuhan Program at U of T, plus several places around the world as a visiting professor.

Who is Mark Federman?

Mark Federman

Mark Federman

You can read more about Mark at his blog which has a nice split between “The Medium” on the left and “The Messages” on the right. I first learned about Mark through his excellent book McLuhan for Managers: New Tools for New Thinking.

The Logistics

The talk will be on our regular spot: Monday 29th of April at 16:00 CET. Click here for your local timezone. We will use the following Adobe Connect URL:

http://meet79324623.adobeconnect.com/umrg-6

It would be great if you could speak and ask question, so make sure to look at these instructions if you haven’t used Adobe Connect before.

Let me know that you will be there

I don’t want Mark to show up for an empty audience. Can you please use the following poll to confirm that you will be dialling in?

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Discussing #UMRG Chapters 15, 16, 17, 18 and 19

On Monday, April 22th, at 15:00 CET we will have our next virtual meeting for #UMRG. Click this link to see the meeting in your own timezone. Please note that (for once) this is an hour earlier than our regular time.

We will use Adobe Connect. Click on the following link to join the meeting:

http://meet79324623.adobeconnect.com/umrg-5

Once again we will discuss the chapters in a “Socratic” manner. It is therefore important that you have a headset and a microphone (or use the built-in functionality of your laptop). Please test your connection and audio first using these instructions. I have not received any summaries (so far), so please bring a few questions about the chapters into the call.

See you Monday!

P.S. Can somebody please remind me at the beginning of the session to press the record button? Thanks!

Discussing #UMRG Chapters 11, 12, 13 and 14

On Monday, April 15th, at 16:00 CET we will have our next virtual meeting for #UMRG. Click this link to see the meeting in your own timezone.

We will use Adobe Connect. Click on the following link to join the meeting:

http://meet79324623.adobeconnect.com/umrg-4

Once again we will discuss the chapter in a “Socratic” manner using the thoughts and questions of Tatiana and Stephen’s summary as a starting point. It is therefore important that you have a headset and a microphone (or use the built-in functionality of your laptop). Please test your connection and audio first using these instructions.

See you Monday!

P.S. Can somebody please remind me at the beginning of the session to press the record button? Thanks!

Discussing #UMRG Chapters 8, 9, and 10

Discussing #UMRG Chapters 8, 9, and 10

On Monday, April 8th, at 16:00 CET we will have our next virtual meeting for #UMRG. Click this link to see the meeting in your own timezone.

We will use Adobe Connect. Click on the following link to join the meeting:

http://meet79324623.adobeconnect.com/umrg-3

This week we will have a special guest, Daniel Erasmus, and we will discuss in a “Socratic” manner using the summaries by Glen and me as a starting point. It is therefore important that you have a headset and a microphone (or use the built-in functionality of your laptop). Please test your connection and audio first using these instructions.

See you Monday!

P.S. Can somebody please remind me at the beginning of the session to press the record button? Thanks!

Will You Attend the Guest “Lecture” of Daniel Erasmus

Next Monday at 16:00 CET (see here for your own timezone) we will have a guest “lecture” from Daniel Erasmus. He has spent a long time studying McLuhan’s Understanding Media and makes it part of his regular Scenario Thinking class.

Daniel’s range of interests and . He has kindly offered to host a “magic of McLuhan” session:

He is very busy guy, currently running an amazing technology startup NewsConsole which uses a big data approach on the world’s news. I don’t want him to make his time available only for 5 people to show up. Could you therefore please let me know if you will be able to attend the Adobe Connnect session using the poll below?

Discussing #UMRG Chapters 4, 5, 6 and 7

On Monday, April 1st, at 16:00 CET we will have our second virtual meeting for #UMRG. Click this link to see the meeting in your own timezone.

We will use Adobe Connect. Click on the following link to join the meeting:

http://meet79324623.adobeconnect.com/umrg-2

There are a few questions about the first three chapters that we will discuss in a “Socratic” manner using the summaries by Matthew and Zane as a starting point. It is therefore important that you have a headset and a microphone (or use the built-in functionality of your laptop). We had a few difficulties getting this to work properly last week. So please test your connection and audio first using these instructions.

See you Monday!

P.S. Can somebody please remind me at the beginning of the session to press the record button? Thanks!

Discussing #UMRG Chapters 1, 2 and 3

Tomorrow at 16:00 CET we will have our second virtual meeting for #UMRG. Click this link to see the meeting in your own timezone.

We will use Adobe Connect. Click on the following link to join the meeting:

http://meet79324623.adobeconnect.com/umrg-1

There are a few questions about the first three chapters that we will discuss in a “Socratic” manner using the summaries by Tom and Sibrenne as a starting point. It is therefore important that you have a headset and a microphone (or use the built-in functionality of your laptop). We had a few difficulties getting this to work properly last week. So please test your connection and audio first using these instructions.

See you tomorrow!