What is a McLuhanism?

McLuhan (from a couch) explaining what a McLuhanism is:

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McLuhan on Hot and Cool Media

We had a long discussion about hot and cool media in our meeting last week. In this short clip McLuhan explains why he call things that require a lot of involvement/participation “cool” (it has to do with “slang” you see):

Why McLuhan is Difficult to Understand

If you find McLuhan difficult than you should stop using your left hemisphere and and start using your right apparently:

McLuhan’s Statements as Instruments of Exploration

Below McLuhan talks about how he disliked the idea of finalising things. It doesn’t help him in the way he like to explore. His statements are probes:

McLuhan’s Own Reading Habits

As we are at the beginning of our reading journey through Understanding Media it might be good to take a quick peek at McLuhan’s own reading habits:

I guess we should just read the right hand pages of his book?!