McLuhan (from a couch) explaining what a McLuhanism is:
We had a long discussion about hot and cool media in our meeting last week. In this short clip McLuhan explains why he call things that require a lot of involvement/participation “cool” (it has to do with “slang” you see):
If you find McLuhan difficult than you should stop using your left hemisphere and and start using your right apparently:
Below McLuhan talks about how he disliked the idea of finalising things. It doesn’t help him in the way he like to explore. His statements are probes:
As we are at the beginning of our reading journey through Understanding Media it might be good to take a quick peek at McLuhan’s own reading habits:
I guess we should just read the right hand pages of his book?!