An UMRG participant’s rendition of Mark
Mark Federman just delivered a wonderfully clear guest lecture on McLuhan’s work. The recording is available:
Recording of Mark Federman Guest Lecture
He discussed McLuhan tetrads from The Laws of Media and gave us a new way of thinking about media temperature (hot and cold). There was plenty of time for questions. We discussed McLuhan personality, his reception over the years and how best to approach studying his work and applying it to our own work. Mark gave a few references. Below a incomplete list:
- McLuhan for Beginners (a comic)
- McLuhan’s letters
- Tom Wolfe’s essay: What if he is right?
- Mark’s essay: On Reading McLuhan
Below my favourite two McLuhan quotes that Mark used:
Understanding Media 