Mark Federman on McLuhan – A Recording for #UMRG

An UMRG participant's rendition of Mark

An UMRG participant’s rendition of Mark

Mark Federman just delivered a wonderfully clear guest lecture on McLuhan’s work. The recording is available:

Recording of Mark Federman Guest Lecture

He discussed McLuhan tetrads from The Laws of Media and gave us a new way of thinking about media temperature (hot and cold). There was plenty of time for questions. We discussed McLuhan personality, his reception over the years and how best to approach studying his work and applying it to our own work. Mark gave a few references. Below a incomplete list:

Below my favourite two McLuhan quotes that Mark used: