McLuhan talking about Presidential TV Debates

Here is McLuhan talking about the 1976 Carter – Ford debate (he didn’t think much of it):

(TV) Coverage has Taken the Place of War Itself

McLuhan saying that the coverage of war is bigger than the war itself:

I wonder what I he would have thought of drones…

McLuhan on What TV Does Best

This week we are reading the Understanding Media chapter on Television (The Timid Giant). In this video McLuhan explains why he thinks that TV fosters patterns rather than events:

McLuhan Soundbite on the Future of Advertising

Mcluhan explaining that the ad will soon become a substitute for the product:

Have we now reached that stage (think Superbowl)?

Art and Culture as Big Business

McLuhan talking about art and culture as big business. This is natural consequence of living in an information age. Education becomes business too. As he says: “There is no longer any gap between the campus and Wallstreet”.

Tom Wolfe about McLuhan and Understanding Media

Tom Wolfe is the narrator of this short documentary on McLuhan and Understanding Media:

(skip to 1 minute and 2 seconds to get to the beginning)

McLuhan on Private Identity

We have had some discussions on individualism (and thus identity) this week. This short clip addresses some of McLuhan thoughts on it:

What is a McLuhanism?

McLuhan (from a couch) explaining what a McLuhanism is:

McLuhan on Hot and Cool Media

We had a long discussion about hot and cool media in our meeting last week. In this short clip McLuhan explains why he call things that require a lot of involvement/participation “cool” (it has to do with “slang” you see):

Why McLuhan is Difficult to Understand

If you find McLuhan difficult than you should stop using your left hemisphere and and start using your right apparently: